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The Spice
of Life Turns 
Known to be the “The land of spices”, no Indian meal is considered
complete without the delectable flavor of freshly ground spices. Since
the past 50 years we at PRAVIN have delved deep into this the exotic
world of spices, revealing the authentic blends that make the popular
Indian dishes distinctive in taste, flavor and aroma.
Founding Principles
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Fairness in all dealings
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Best In, Best Out: To manufacture the best
products, process only the best raw materials. We refer to it as the
Best-In-Best-Out or BIBO Principle.
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Always, value each Buyer, and value FOR each Buyer:
Give the best possible value to the customers without overcharging the
customer under any suitable opportunity.
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Your wish is Our Command: Always remain close to
the customer so that you can deliver the taste they want...and then
develop the expertise to deliver it consistently.
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Endeavor to Excel: Be a committed student of
business and persevere to continually get better at what we do.
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Grow through partnering…
The Legendary Beginning
Though a family is thousands, there can only be one in charge… Shri
Hukmichand Chordia and Smt Kamalbai Chordia founded Pravin Masalewale in
1962. The beginnings were humble: 5kg of one type of blended spice were
personally processed and sold immediately by the couple in a day. The
founders first identified the need for a spice which would fulfill the
requirements of the women at large….basically a multipurpose spice which
was convenient and available at an affordable price.
The Robust Present
Opening a shop is easy; what's hard is keeping it open. PM Family
celebrates this year as a Golden Jubilee Year. Since 1962, Pravin
Masalewale has reached around 8 states and around the world. We have
established ourselves in the fields of Pure Spices, Ready to Cook Spice
Mixes, Specially Blended Spices and Papads via our brands – ‘Ambari’ ,
‘Suhana’ and ‘Sarvam’. Today some 90,000 kg of a wide variety of Spices,
Blends, Mixes and Papads are effortlessly produced and shipped every
day out of three modern highly automated plants by over 1180 employees
to over Ninety Million discerning consumers. The able management led by
Shri Rajkumarji Chordia and grandsons, Vishal and Anand, has
single-mindedly focused on serving products that are customized to meet
the culinary expectations of the extremely diverse palates and tastes of
the market.
Leadership
Divine persons are character born, or, to borrow a phrase from Napoleon,
they are victory organized. Similar is for Pravin Masalewale. PM has
been a leader in the spices market through Western India for the last
five decades. The consistent growth has sustained through these fifty
years because the Management Team at PM. In this business, this can be
achieved only by ensuring rigorous control over the entire value chain
that leads from the farmer through the processing and packaging to the
retailer who finally offers the product to the consumer.
Golden Jubilee Year:
This year company will make efforts to reach out to the masses through
the promotion of various events in the fields of social contribution,
sports, culture and environment apart from various schemes and
competitions for their customers.
The Strength - Management of the Value Chain
If the main timbers in the house are not straight, the smaller timbers
will be unsafe; and if the smaller timbers are not straight, the house
will fall. PM’s biggest asset is its breadth and depth of knowledge of
every aspect of spices. Led ably by the Founder, PM has a team that
collectively has hundreds of years of experience in the field of
sourcing, selecting, grading, blending and processing of a very wide
variety of spices. It has perfected the art of ensuring that the final
products have remained consistent over the last five decades in every
way irrespective of the source, grade and variety of the large number of
the raw spices that form the ingredients of the product. Best Quality
Raw Material, Latest Technology based Production & packaging practices,
Quality at all aspects, Great Taste and Modest Price are the 5 golden
principles based on which today our brands ‘Ambari’ ‘Suhana’ & ‘Sarvam’
have reached great heights. Management of the complex value chain
from the farms where the spices originate, through till the
sophisticated processing that they undergo in order to provide
consistent convenience and value to the housewife, remains the biggest
strength at PM.
THE PRODUCT BASKET
Stung by the splendor of a sudden thought which went into the process of
deep thinking and experimentation and came out as a splendid product.
1. Pure Spices:- Ground spices like, Chillies (5
Variety) : processed & packed by their distinguished brilliant colour,
pungency count and coarseness, Turmeric (3Variety) : processed & packed
by their distinguished colour, curcumin content and fineness, Coriander
(2 Variety): processed & packed by their distinguished Brilliant colour
& flavour, Cumin processed & packed by their distinguished Brilliant
colour & flavour, Amchur Powder, Kasuri Methi, etc.
2. Ready to Cook Spice Mix: - Convenience in
Cooking is the first need of today’s woman. But for her there isn’t any
compromise on the diverse menus that she would dish out for her loved
ones. To simplify this, Suhana introduced their Ready to Cook Spice
Mixes. Just mix the contents of the pack with Oil, butter, tomato
puree/milk and the most lip smacking dish will be ready to tickle your
taste buds. The product is in the form of Dry powder and some are in
semi-wet format. Hence they are more stable and a shelf life of 24
months. Suhana RTC products are free from MSG, Artificial Colours,
Flavors & additives; allowing the spice blends to retain their natural
aromas and taste.
3. Specially Blended Spices: - Given the diversity
of Indian consumers, blending a masala is both, a science and an art.
Spices known for their coloring, thickening, souring, and pungency
properties are often added to achieve spice blends that are specific to
specific tastes of communities from various regions and ethnic groups.
Our blended spices are prepared by amalgamation of a number of pure
spices, in precise proportions to give it a distinct color, aroma, and
taste to a dish.
4. Papads : (Machine made/Hand made):-
Traditionally Papad is prepared using black gram, green gram, bengal
gram, rice flour or lentil flour with papad khar and cotton seed oil
added. These ingredients are made into tight dough and formed into a
thin, round shape. As the dough is prepared, the papad can be seasoned
with a variety of different ingredients such as black pepper, red
chillies, cumin, green chilli-garlic or other spices. Furthermore, our
papads are also made up of alu (potatoes), chana and palak, etc
Distribution Network
The aroma of Suhana has spanned and surpassed national and international
boundaries. Today, PM has a distribution network of 26 C & F Agents, 544
distributors and over 1,10,000 retailers.
In India, Suhana is a must have in the household hearth of Maharashtra
in the WEST to West Bengal in the EAST, from Assam in the NORTH EAST to
Andhra Pradesh in the SOUTH right up to Chhattisgarh and Uttar Pradesh.
The brand has made a head way in international markets like USA, South
Africa, UK, Mauritius, Kuwait and Nigeria in a matter of months.
Some of the merchant exporters, export our products from India to UAE,
Egypt, Australia, New Zealand, Canada, Zambia.
Quality
The company follows the highest possible quality standards throughout
its operations through a regular and rigorous process of Quality
Certification and Management Systems.
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ISO 9001 : 2008
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ISO 22000 : 2005
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HACCP
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AGMARK
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SPICE HOUSE
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USDA
Honors
Over the years honour has come to the company in the
form of several awards and commendations from various Public and Private
fora. Few are mentioned here, as examples:
1. 1996 FIE Foundation award to Shri Rajkumar Chordia,
Chairman, Pravin Masalewale
2. 1997 Council for Fair Business Practise, India.
3. 1999 Top Management Council Award by IMM,
Maharashtra.
4. 2006 National Productivity Award from Ministry of Food Processing
Industries.
5. 2007 Rajiv Gandhi National Quality Award from Bureau of Indian
Standards
6. 2008 CII-EXIM Bank Award from Confederation of Indian Industries.
7. 2009 Rajiv Gandhi National Quality Award from Bureau of Indian
Standards.
8. 2010 Great Taste Award, UK.
9. 2011 Great Taste Award, UK.
PRAVIN MASALEWALE
(An ISO 9001: 2008 & ISO 22000:2005 Certified Company)
44, Hadapsar Industrial Estate, Pune 411 013 India
Tel. : +91 20 26872095 (12 Lines) Fax : +91 20 26871686
E-mail : suhana.food@gmail.com, contact@suhana.co.in
Website :
www.suhana.co.in
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