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THE SUMMARY OF
PAPERS PRESENTED
The Business Ses sions of the second World Spice Congress commenced
at 11.00 a.m. on 6 November, 1992.
Mr. T.
Nandakumar IAS, Chairman, Spices Board of India opened the Business
Session.
Text of his
Opening Address follows:
I would like to
take you back to the first World Spice Congress held at Bangalore in
1990, which attempted to identify the issues of common concern, They
were: 'quality', 'availability' and 'freedom to operate'. Mention
was made of indifferent quality and lack of dependable quality
assurance system, inadequate availability of exportable varieties
leading to inconsistency in delivery and over regulation leading to
avoidable delays. These issues were taken up in right earnest by the
Spices Board and the Ministry of Commerce, Government of India.
Today, things have changed; there could be views on whether the
changes are adequate or not. But there is a definite commitment to
change. And change did take place with growth.
In the area of
quality, we have moved from suspicion and inspection to a regime of
'trust and assurance'. The compulsory inspection by the Government
agencies has been replaced by inspection based on importers'
requirements. The importer can now specify in his contract the type
of inspection he desires. He is also free to waive this condition.
'Trust and
assurance' come from good manufacturing practices and dependable
detection system. We have well equipped laboratories both in
Government agencies and in private units than ever before. Assurance
also comes from the farmers' ability to produce clean spices. The
campaign to educate farmers has been intensified and the results are
encouraging. We hope that this regime of trust and assurance would
lead to increasing, 'self certification'. The Indian industry has a
major task ahead in living up to the expectations of the Government
and those of the importers.
'Availability'
has been a more difficult question. You just beard from the Hon.
Minister that the VIII Five Year Plan 1992-1997 will witness an
almost ten-fold increase in investments in spices production. The
programmes would aim at increase in productivity of exportable
varieties and raw materials for our oleoresin and curry powder
industries.
It has been said
that the strength of the Indian domestic market which provides
stability to our farmers is also responsible at times for the
shortages in exportable surpluses. Apart from efforts in research
and development and transfer of technology, and focussing attention
on exportable varieties, the Government has already announced the
setting up of horticulture export oriented units and agri business
consortium. The horticulture E0Us would produce exclusively for
exports thereby delinking export production from domestic markets.
The agri business consortia are expected to provide the much desired
linkage between the exporters, processors and farmers.
India's recent
efforts in liberalisation and dismantling of controls have been
widely acclaimed all over the world. To the spice industry, it would
mean automatic approvals for foreign equity participation in joint
sector companies and export oriented units; facility for global
sourcing of raw materials for processing and re-export; liberalised
import of capital goods and laboratory equipment, and most
important, an economic environment which encourages the export led
growth.
All these
measures referred to above involve foreign exchange and the
Government has done this at a time when the country is facing a
foreign exchange crisis. The commitment is therefore very firm and
unambiguous.
Looking at the
global opportunities in the spices industry, my perception is that
the spices is moving away from 'trade' and moving towards
'industry'. Successful companies all over the world have realised
this change and started investing in cleaning, processing and adding
value to spices. The challenge before the spice industry today is
the ever increasing consumer expectations in terms of product
quality. This demand arises from the concerns of the consumers for
health and environment. Many Governments have responded to this
aspect by legislations to protect consumer interests. Consumer
preferences may, however, remain much above these regulations. This
challenge provides an opportunity to the spice industry; opportunity
because of adequate surpluses, a wide range of spices and the
biodiversity to produce more spices, To encash this opportunity, we
need technical manpower and strong capabilities for technology
adoption.
India has been
endowed with an environment conducive to large scale production. We
have built up a vast resource of technical manpower over the last 40
years, Freedom to invest, the catalyst, is now available. As the
Chief Executive of an organisation, which represents Government of
India, the spice exporters and the farmers, I have a dream; a dream
that redefines the relationships between importers, exporters and
farmers, Today, the relationships are determined by price
competitiveness. The consumer is demanding a consistent quality
product delivered regularly. My dream is to move towards a 'WIN-WIN'
situation, with the farmer, exporter and importer or the partners in
a healthy, friendly environment.
Thank you,
SUMMARY OF
PRESENTATION & CONCLUSION
CHAIRMAN : Mr.
R.T. Griffiths
Chief, Office for Asia & the Pacific
International Trade Centre
UNCTAD/GATT
Geneva
Speakers Mr.
Peter Furth
Executive Vice President
The American Spice Trade Association.
USA.
(Paper presented
by):
Mr. David Solomon
Director of Purchasing
Botanicals International, USA
who represented ASTA in the Congress.
Mr. Arnold
Manheimer
Executive Vice President
J. Manheimer Inc. USA
Mr. Randall B
Jensen
Vice President & General Manager
McCormick & Co. USA
(Paper presented
by):
Mr. Albert F Goetze
Vice President
McCormick & Co. USA
Mr. Lcopoldo
Cruz R
Managing Director
Laboratories Bioquimex, Mexico
Mr. J.V.
Mariwala
Partner
Kanmoor Foods Ltd. Bombay. India
Mr. M.K.K. Menon
Managing Director
Harmony Spices Ltd. Cochin. India
SESSION 1
"THE AMERICAS"
11.30 a.m. on Friday, 6 November, 1992
Chairman of the
Session, Mr.R.T. Griffiths, in his introductory remark highlighted
the various measures taken by the Spices Board of India, especially
towards achieving excellence in quality of spices exported from
India. International Trade Centre, Geneva has been in association
with India since 1976 on spices development and it has been working
on a large scale project with Spices Board since 1986 financed by
the Government of Sweden, The main objective of this project is to
develop export of cardamom, spice oils and oleoresins mainly from
Kerala, Tamil Nadu, Karnataka and ginger and ginger products from
North Eastern States of India. The project also involves activities
connected with market development, market research in about
11developed countries of the world and also markets in Latin America
and Eastern Europe. It also provided equipments costing USD 80,000
to the Quality Evaluation and up gradation Laboratory of the Spices
Board. At the moment, this organisation is working with the Board on
design of the new projects that would be financed by the UNDP, which
will start early next year. The main emphasis under this project
will be to enhance the capabilities of the Spices Board, Indian
Spice Exporters and farmers to meet quality requirements of
international markets. In addition to the fullfledged quality
laboratory at Cochin, a regional laboratory will be opened in
Bombay. These laboratories can certify the quality of the Indian
spices exported. The project also takes care of the quality
consciousness on the part of the Indian spice farmers, he said.
Mr. Peter Furth
in his paper (presented on his behalf by Mr. David Solomon) on
"World Factors and Need for Co-operation, Collaboration Credibility"
elicited the change happening world around, bringing the world to
one market place smaller and more interdependent.
The Consumers
throughout the world continued to place increasing demands, directly
and through their Governments on the food industry to supply safe,
healthy and clean food products at all times. Governments throughout
the world have continued to place restrictions on spice trade
especially in areas of pesticides, sterilants, labelling, sanitation
and tariffs.
ASTA has agreed
for a closer cooperation and improved communications between
organisations such as The Spices Board, The international ,General
Produce Association, The European Spice Association and The Canadian
Spice Association.
ASTA is becoming
capable of addressing the regulatory roles of the legislative,
executive and judicial branches of American Government and can put
mechanisms to persuade the congress and the executive branch to
support the interests of the spice industry consistent with the
public interest.
The Food and
Drug Administration and the Environment Oil Protection Agency of
United States consider ASTA as the authoritative and credible source
of information, assistance and solutions to issues involving spices.
Among the major
changes in recent time are: creation of a unified set of macroscopic
standard, which is as restrictive as the FDA's defect action level.
The other is the adoption of commodity tracking programme.
ASTA has
instituted a lab accreditation programme with an annual auditing
system.
The quality
assurance committee of ASTA has developed a clean spice manual and
is currently working to design hazard analysis critical control
point mainly intended to prevent, detect and control salmonella in
pepper.
ASTA is
presently working on pesticide screening management programme
wherein they have incorporated a pesticide educational programme
apart from constituting pesticide advisory task force.
On the use of
Ethylene Oxide (ETO), ASTA still believes in its safety and
effectiveness when used in spices.
ASTA look upon
the proposal of creating its International Spice Research Institute
for long-range benefits both for producers and consumers of spices.
ASTA stand ready
to cooperate, collaborate and share any and all information and
ideas for the benefit of the spice industry world wide,
Mr. Arnold L.
Manheimer speaking on the spice oleoresin market touched upon the
following points in his presentation.
The advent of a
large industrial and food service sector has created the need for
spice extractives. The United States has suspended the Generalised
System of Preference benefits on Indian oleoresins. Six per cent
duty now in effect on account of this has put India at a competitive
disadvantage.
Oleoresin
producers are increasing capacity without realising their relative
position in the World Market. Unless strategically positioned, this
will further erode returns to existing units.
Oleoresin
manufacturers without well known technically competent partners in
consuming countries will not succeed. There is likely to be a
greater focus by World Regulatory Agencies on contamination to foods
including spices from chemicals such as herbicides, pesticides and
insecticides.
Spice growing
countries should utilise only those aids that are acceptable in the
country of intended use of spices.
Spiced and
seasoned foods represent one of the fastest growing segments.
Oleoresins and
spice essential oils will continue to be the most natural building
blocks to which food manufacturers will look, to find solutions for
developing flavour systems.
Natural colour
components are expected to have increased consumption and growing
demand.
Producing
countries to do significant amount of Research and Development on
new products for use in flavour and fragrance industry.
Indian
government should consider development of environmentally friendly
pesticides.
The highlights
in the paper by Mr. Randall B. Jansen (presented by Mr. Albert F.
Goetze) were the following:
Most powerful
trends in the United States and Europe are consolidation in the food
industry, growing consumerism, changes in regulatory environment,
slowing of economic growth, deflation and emergence of total quality
management.
In the United
States the term "Pesticide" has become synonymous with poison. Even
though some of the pesticides are proven to be extremely safe and
useful in improving cost and quality of food.
Irradiation for
the sterilization of spices is considered to be the safest and most
effective process for eliminating pathogens and reducing total
microbial contamination. But some special interest groups work
against this.
Suppliers will
be required to introduce total quality management in the units to
satisfy consumers' expectations on quality.
it will be
necessary for the suppliers to demonstrate the willingness and
ability to improve processing systems and to meet expectations
consistently.
EPA and FDA are
going to be stricter on enforcement of the regulations. This could
result in a high percentage of detention or even a block listing.
India which has both high residue levels and high frequency of
residues of any spice should move quickly to overcome the situation,
Since it is absolutely essential to meet consumer and regular
requirements India have to move back down their supply chain to
control and improve, the quality.
Mr. Leopoldo
Cruz R. presented chillies and capsicum oleoresin as a source of
pigmentation in the poultry. In his address he presented some of the
opportunities for India. According to him they regard India as
particularly suitable major source of raw material namely capsicum
oleoresin for its good quality, high colour, low heat. India has
cheap labour and good extraction facilities also. These factors
ensure a very promising future for India.
Mr. J.V.
Mariwala made a presentation on India's spice trade with America.
He highlighted
the efforts taken by India to consolidate its position by investing
in R&D and Market development. He suggested that in the future
trading, the base of the business contracts should be widened to
enable the exporters for getting a larger share in the U. S. markets
by covering buyers for longer periods, He also emphasised the need
for developing new products, new clients and new markets in order to
attain higher level of exports.
Mr. M.K.K, Menon
dealt with the approach one should follow for the American market.
He mentioned that India has necessary infrastructure to support
development and some of the best brains in the field of Science and
Technology to provide necessary inputs. In the coming years in order
to ensure total quality one could find that a number of companies in
India will be qualifying for ISO 9000 standards. Referring to ASTA's
programme for the control of "Salmonella" in pepper and their
intention to reach out to the supplying countries with more
information and educative programmes he suggested that a similar
kind of programme could be taken up for pesticide also. He also
touched upon the structure of world trading systems, which are being
altered significantly by numerous new factors.
The
discussions that followed brought out the following additional
points:
a) The issue of
accreditation of overseas laboratories was discussed in ASTA
sometime back. It is now the time to work with overseas laboratories
looking at the internal market in USA. In the long run, the market
will be benefited,
b) USFDA has
also done some work on the possibility of appointing agencies to
check and approve products exported from different countries. FDA
has already accredited Export Inspection Agency of India to certify
black pepper. This accreditation may be extended to other spices
also.
c) USFDA may
consider having its own office in India, which could certify the
products prior to shipment or approve an agency in India whose
certification is acceptable to FDA so that the rejection of exported
products can be avoided.
d) Indian
exporters should ensure that the spices they export to USA conform
strictly to quality standards of USFDA.
c) ASTA has gone
through a programme for matching all its specifications with FDA
specifications. In some cases there are still differences, At least
on a macro analysis basis, the specifications should be one and the
same.
f) As regards
ETO and Methyl Bromide, use of these items is under threat in most
of the developed countries. ASTA has a tracking programme on the
status of methyl bromide as a post harvest fumigant. ASTA is trying
to retain ethylene oxide as a sterilising agent and has a programme
to spend 2 million dollars on ETO clearance for the next five years.
g) There are
some orders issued by the US Environmental Protection Agency on the
herbicides/insecticides that are not to be used in spices growing
and also on organophosphorus pesticides. These orders are liberally
interpreted. It is necessary to rethink on this, in such away that
the risk can be minimised.
h) In the spice
oleoresin extraction if those residues, and chemicals are resistant
in solvents, the residual level can he much higher than actually in
the raw spices. It is in this context, necessity arises to set up
some standards on these things. The US trade has taken up seriously
the above issues. It is necessary for producing countries to adopt
processing techniques, which can minimise, if not eliminate the
residual problems.
SESSION II
"ASIA, AFRICA
AND AUSTRALIA"
SUMMARY AND
CONCLUSIONS
Mr. Ian Hemphill
speaking on the Australian market and opportunities for spices in
India highlighted the following:
The size of the
present Australian market for spices is in excess of 5000 tonnes
valued at A$ 15 million. It is identified that there is an annual
growth rate of 3% for this market.
Reliability of
supply, quality and price determine the source of supply.
The ethnic food
habits especially Asian and Indian are catching up fast and this
opens up more opportunities for Indian spice exports.
The import
regime in Australia is more concerned about public health and is
governed by the Australian Quarantine Inspection Service
Regulations.
2,30 p.m. Friday
6 November 1992
CHAIRMAN :
Mr.Fazli A Husain
Senior Commodity Marketing Officer
International Trade Centre
UNCTAD/GATT. GENEVA
Speakers Mr., Ian Hemphill
Market Manager
Master Foods of Australia
Australia
Mr. Abdullah Ali
Binmahfooz
Managing Director
Salch Abdullah Binmahfooz
Trng. Est.
Saudi Arabia
(Paper presented by):
Mr. Omar Babaker
General Manager
Saleh A Babaker Sons Co.
Saudi Arabia
Mr. Terry Baker
Empire Foods Limited
Wellington. New Zealand.
Mr. T.Vidyasagar
Partner
South India Produce Co.
Cochin. India.
Mr. Ram Kumar
Menon
Senior Manager
Tata Tea Ltd.
Cochin. India.
Ethylene oxide
is acceptable as a sterilisation material in the Australian markets
whereas irradiation is facing resistance from various consumer
groups.
The paper of Mr.
Abdullah Ali Bin Mahfooz on Saudi Arabian markets for spices was
presented by Mr.Omar Babakar. His presentation highlighted the
following:
Around 32000 MT
of spices are being imported on an average per annum, to Saudi
Arabia. India is a major spice exporter to that country.
The consumer
behaviour is gradually changing in Saudi Arabia. Once considered as
the consumer of best quality spices, it has now become more price
conscious.
Stable
distribution channel is another area to be looked into for a
consistent growth of Indian exports to Saudi Arabia.
Mr. Ram Kumar
Menon assessed the potential of markets in Japan, New Zealand, Hong
Kong, Singapore, Bangladesh and Sri Lanka. It is identified that
Japanese markets are importing spice oils and oleoresins from other
countries, which is of Indian origin. One area of concern is the '
sweat damage' experienced to spices being shipped in containers.
This warrants for a review of the mode of packing of spices. He
cautioned that frequent changes in quality specifications adopted by
major importing countries would create confusion in the market.
Mr. Vidya Sagar
explained India's view of spice market in West Asian and North
African Region, In his assessment, there is a gradual decline in
import of spices from India to this region. A recent trend for
reconciling quality for price is a disturbing phenomenon. The change
towards new consumer buying habits and the consumers' lack of
awareness on India's ability to cope up with new requirements is the
main obstacle to India being a major force in the retail market.
Mr.Terry Baker
from New Zealand in a short intervention in the discussion followed,
spoke on the change in the food habits in New Zealand. The change is
from the conventional food habits to Thai, Indian and Chinese. He
was also hopeful on developing spice market in New Zealand because
of its healthy economy. The retail market in New Zealand grows at
about 7.9%.
The discussions that followed brought out the following points:
a) In Australia,
there is basically a uniform food act that covers the whole country.
Only pharmaceutical and herbal medicines have different sets of law,
h) The per
capita consumption of spices in Australia is about 500 gms. which is
half of that of United States.
c) A realistic
estimate of projected potential rate of consumption of spices is not
available. However, use of herbs and spices are increasing in
processed foods and fast foods. This is expected to present a steady
growth rate in consumption of spices.
d) As regards
quality c standards particularly 2 microbial and biochemical
contamination, the regulations likely to be imposed by USA is
expected to apply for Australia also.
e) Australia
does not t have established set of s quality standards like ASTA.
Most of the standards in Australia are based on set of
specifications made by major importers.
0 In the present
context, India has to market its lower grades of cardamom at
competitive prices to retain its Saudi Arabian market share.
g) Japanese
market is slowly opening up for Indian spices. They are buyers for
quality spices and prices alone does not determine the buying
decisions. Japanese have developed curry to suit their taste. For
its preparation they source raw material from all over the world,
which include India also. The production of Japanese curry has
crossed 5000 tonnes. Indian restaurants are getting more and more
popular in Japan. Once Indian exporters can meet the Japanese
quality standards there s very good potential o export spices and
spice products from India.
h) Pacific
countries like Philippines, Korea, Thailand and New Zealand are
emerging as new economic strongholds in this region. The lifestyle
is fast changing. It is expected to create a new market niche in
this region for Indian spices. Demand and quality standards have to
be created in these markets and India should take a lead role in
this.
SESSION III
EUROPE
At 10.00 a.m. on
Saturday 7 November, 1992
CHAIRMAN Mr.
A.G. Barve
Director
Export Market Development
Division
Commonwealth Secretariat
London.
Speakers Mr. Uwe
Paap
Uwe Paap Verlag
(Hot Spice Newsletter)
Germany.
Mr. R.T.
Griffiths
Chief
Office for Asia & the Pacific
I International Trade Centre
UNCTAD/GATT Geneva.
Mr. Fazli A
Husain
Senior Commodity Marketing
Officer
International Trade Centre
UNCTAD/GATT. Geneva.
Mr. George Eaton
Marketing Manager
Bush Boake Allen Ltd
London
Mr. Freddie
Cripps
Chairman
Universe Foods Ltd U.K.
Mr. George Paul
Director
Synthite Industrial Chemicals Ltd.
Cochin. India.
Mr. Eapen George
Chief Executive
A.V. Thomas & Co.
Cochin. India.
Introductory
speech of the Chairman of the Session
It has been
quite good that the subject has appropriately been chosen as the
'GLOBAL OPPORTUNITIES OF THE 90'S' for this Congress. There should
be far reaching changes in the international economic scenario in
the last 2-3 years, viz., disappearance of Soviet Union, the market
orientation of the Soviet and the East European economics, the
ongoing Uruguay round of the negotiations and the results of the
elections taking place in the USA, the growth of the Far Eastern
countries, the tiger countries which would also create some
additional stimulus as far as the demand is concerned. As one looks
at the North American scenario, the on-going NAFTA Agreements might
be in place creating one of the largest market in the American
peninsula but more particularly as far as this issue is concerned,
we see Europe slowly moving market, even though it has some problems
in other areas. I think the market will definitely be there and
Europe 1992 will be a single European market with approximately 20
million people which will be as big as USA and Japan combined and
should present great market opportunities though there might be some
problems.
Again, Japan
with international pressure, is bound to open its markets and spend
a little more money in the developing world under pressure from
other developed countries and this might again create certain amount
of demand. So this is really the international scenario.
As far as the
single European market is concerned, whereas it will have a trade
creating effect, it will also have trade diversion effect naturally
as the market has its internal barriers disappearing; one would find
that there will be certain amount of trade diversion. On the whole I
see that there will be an increase in demand but when one looks at
single European market as one entity or as whole entity, 1 think it
will far exceed the size of the US. Of course, how the spice
producers and exporters create demand that led to the Europeans to
be spicier will also be necessary because if we are able to meet
this demand, the market will be able to take more. One is hoping
that the Uruguay round will have a beneficial effect but you are all
aware that various bilateral trade negotiating rounds have had
beneficial effects on their import duties on ungrounded and
processed spices which will reduce from 7.6% to 3.9% and on ground
and processed spices from 11.7% to 5.1%. This makes us still higher
than the rates in the US and Japan but at least they progress
towards the elimination of some of these very obvious fiscal
barriers.
Spices
contribute substantially not only to rural incomes and incomes in
developing countries but a lot of women are also employed in the
production of spices. It is essential in the modern era where the
governments are at the moment quite concerned about the role of the
women or rather to ensure that the women have not only a secondary
status in the production, marketing and other activities. It is very
heartening to see that in the spice sector, so many women are
involved. So this is one important aspect of the spice trade
internationally and mind that these women are in the developing
world. Of course, the women in the developed world have significant
role to play and they are continuously fighting for their rights.
But the women in the developing world are unable to fight for their
rights. When the productive process in a developing economy creates
certain opportunities for women, this is something significant to be
encouraged.
When we think of
spices contributing very significantly to the development of many
developing countries, for instance Greneda in the Caribbean, 60% of
the merchandising income from exports comes from export of nutmeg
and mace. Almost 55% of the spice production originates in the
Commonwealth countries. People like us working in the Commonwealth
Secretariat look upon spices as a very important item from the
Common wealth countries. This is one of the principal reasons why we
have joined hands with our colleagues from International Trade
Centre, UNCTAD/GATT, Geneva to set up the International Spices Group
(ISG) which we hope, if it is declared as a commodity body of the
common fund for commodities, might be very beneficial to the
developing countries because we might then be able to, as you know,
obtain a certain amount of assistance for certain projects. At the
last meeting in Jamaica, where it was resolved that we should apply
to the international common fund for commodities to join the ISG, we
did set up a small group which included Mr. T. Nandakumar from India
and several other people so that we could submit some project ideas
for funding basically to the common fund for commodities. The two
projects that we thought of and which has some prominent positions
were: (1) programme of quality assurance for spices and (2) the
generic consumption of spices in Europe, You will see that while
this move towards the joining the CFK is on, one is already thinking
in terms of Europe 1992. We do hope that in the coming years with
the whole concept of liberalisation proceeding, we will be able to
see the restrictive effects on no tariff barriers such as relating
to quality standards, labelling, packaging, health, sanitary and
phyto-sanitary regulations, disappearing not only on account of the
developed countries as that of lowering their standards in any of
these areas but on the other hand because the producers themselves
will have become quality conscious and would be supplying spices of
a certain quality to the buyers in the developed countries. So one
hopes that in the developing world, we will be able to get a fair
share of the markets of the right, developed countries and one hopes
that such a share of the market will boost not only the production
but also the processing of this particular commodity in the
developing countries.
Mr. Uwe Paap
Verlag presented on spice marketing consumer countries on the
example of Germany. In his presentation he outlined the success
stories of different fast food companies in Germany in the retail
sector. He emphasised the need for diversifying the end product
range to captivate new markets share. He also suggested that such
retail-marketing programme should be adequately supported with
publicity and promotion. This would naturally increase the
consumption of spices.
Mr. R.T.
Griffiths and Fazli k. Hussain spoke on the growing market for
spices is, Europe.
The changing
economic situations in East European countries are expected to
increase demand for spices and the future offers great potential.
Rotterdam along
with Hamburg and London have been identified as principal European
trading centres for spices and also as major transhipment ports.
85% to 90% of
the spices imported into Europe is in the whole form. The balance is
contributed by spice oils and oleoresins, and ground spices. The
recent trend is increase in import of processed spice in bulk. Among
the spices, pepper occupies the principal position followed by
capsicum. There is also a market for culinary herbs.
In West Europe
industrial and food service sectors absorbs 50 to 60% of the spices
imported, 30 to 35% by retail sector and the balance 10% by
institutional sector.
The import of
spices into European countries are duty free but processed spices
attracts reduced rates of Duty.
The concern for
quality is very high in European markets. Most of them are alert on
the use of ETO as fumigant, irradiation for sterilisation and on
microbiological contamination.
A new
legislation is being introduced which imposes a responsibility for
checking points on quality.
The general
outlook is that by improving quality, adopting competitive prices
and establishing joint ventures can help Indian spices get a bigger
share in European market,
Mr. George J.
Eaton gave a European perspective on the Indian Spice Trade. Spices
add value to food products in the West. New end uses become possible
with the various flavour profiles which were once used in
traditional recipes.
It is expected
that there will be a constant increase in the UK house hold
expenditure of food. This growth is against the odds of highly
competitive food retail market and constraints on volume demand by
limited population growth. The expected value growth during 1991-96
period in real terms is 10% which is mainly due to the move to value
added products.
With his five
level model, he explained how India Spice Industry has covered the
evolutionary levels of localised exploitation and internal
integration. it has also crossed the 3rd level viz. Business process
Redesign and is passing through the 4th level viz. Business Network
Redesign. These two levels are revolutionary levels. The ultimate
level is Business Scope Redefinition where in the organisation have
to move outside the traditional scope of business. This movement
will be necessary to sustain and increase the business.
At the level - 5
stage, there be demand for quality standards and legislative
requirements of Europe and North America by the rest of the world
especially Asian and Pacific regions.
The European
food industry's concerns during 1992 are the UK Food Safety Act, EC
Flavouring Directive, Aflatoxin/pesticides, UK Tin in Food
Regulations, Packaging, Processing Aids/Additives, Nutrition
Labelling, Micro Biological issues, and Mineral Oil Contamination.
It is visualised
that India will be having closer linkages with other regional
associations due to liberalisation of trade, strategic trade
alliances and influence of multi nationals. There will be proactive
response to consumer and regulatory demands which can help to
develop new Asia Pacific markets.
The future
demands a World Spice and Seasoning Association wherein ASTA, ESA,
ISG, IGPA, Spices Board, All India Spices Exporters' Forum etc. will
be active partners.
Mr. Freddie
Cripps in his analysis of growth in ethnic foods in United Kingdom
established that Indian foods occupy nearly half of the 300 million
market. Over a period of 4 years the growth of Indian foods
registered 96% increase. He also made an impressive analysis of the
source countries of major spices imported to the UK. According to
him Indian foods occupy nearly half the market with Chinese and
Mexican food at 30 and 9%, respectively.
During 1991
Indian food represents 141 million pounds, which is 47% of the
total. This was only 72 million pounds during 1988 showing a growth
of 96%.
The total market
size during 1988 was only 140 million pounds, which has now (1991)
grown to 300 million pounds representing 114% growth.
The ethnic
population during 1988 was 2.5 million, which is 5% of the total
population. During 1991 it has grown to 6%.
The increased
change in food habits especially towards creating dishes in the home
from the raw ingredients rather buying ready to eat meals,
illustrates the import of half a dozen basic ingredients into the
UK.
The recession
also benefit the market with consumers eating more ethnic foods in
home.
It is forecasted
that the ethnic food market will go to a level of 430 million pounds
by 1995, an increase of 43%. This gives great opportunity for
manufacturers and processors alike.
Mr., George Paul
presenting on the Indian oleoresin industry, briefly described the
performance of spice oils and oleoresins, He brought out the issues
faced by Indian industry like chlorinated solvents which is now
banned in Europe, position of paprika oleoresin market and the
unreliable supply position of raw materials for extraction industry.
He also cautioned the emergence of new units with additional
capacities in the extraction field. To meet the new opportunities,
India has to invoke expertise and develop flavour systems, than
remaining as a mere supplier of oleoresins. He stressed the need for
backward integration to agriculture for having the right commodity
for the extraction industry.
Mr.Eapen George
felt that the unified Europe is as strong and buoyant as the
American market. The diverse range of new technology for micro
monitoring of biochemical and microbial contamination has reached
such a level that new concerns have emerged among consumers and
these concerns have political support across Europe and USA. He also
wanted Indian exporters to understand this situation and act upon
it.
The
discussions brought out the following points:
a) The recent
political and economic restructuring of East European countries
demands for a new approach for marketing Indian spices in this
region. One of the suggestion is to put up principal trading centres
for commodity exports in Rotterdam and Hamburg. This is to service
domestic retailers in the upcountry market in Europe.
b) There is a
growing concern among European buyers about quality of spices. It is
reported that health standards are likely to be more stringent than
that is prescribed by USFDA, The impending unification of Europe is
trying to put out fresh norms on this. The European Spice Trade
Association contract standards on specification on spices and herbs
is a precursor to this. It is suggested to have a database on
pesticides/pesticide residue level on spices. This data base
information has to be exchanged between the producing and consuming
countries.
c) There is lot
of concern on fumigants which are now being used, ETO is now a
banned chemical in Europe. But alternative fumigants like fastoxin,
fomiligate etc. is available for use.
d) In the
flavour industry there is an assessment mechanism of consumption
ratio and this is related to the food consumption. Such a ratio
assessment should be set for contaminants in spices also.
c) Producing
countries should ensure good manufacturing practices, which can
minimise pesticides and herbicides.
f) European
Spice Trade Association is working on pesticide levels and its side
effects in collaboration with ASTA. The Indian exporters and other
agencies could also be involved in this programme.
g) It is
necessary to undertake lot of promotional work to teach the end uses
or the intermediate uses on how to use the spice oils and oleoresins
in order to develop awareness and market in East European countries.
h) After the
unification of Germany the investments in the Eastern part of
Germany has increased and in the next few years the demand for
different products including spices is expected to increase from
this region.
i) International
Trade Centre, Geneva is requested to put in more efforts on areas
like standardisation of quality, pesticide residue analysis, and
generation of database etc. ITC should also work towards
standardisation of detection levels and identification of new and
potential markets.
k) While there
should be a pesticide database and detection system, it is also
necessary to monitor the operations of pesticide manufacturers in
spice consuming countries who export pesticides to producing
countries. |